The more than 50 participants were very surprised about this innovative company and the passion that not only radiated from director Huub Sleegers but from all the staff present.

What people didn't know beforehand is that during the tour the visitors got a "sneak preview" of the latest innovation. This will be launched on a grand scale next year.

The reactions were very positive. "You're going to do very well with this", "How is it possible that you have managed to do this", "A lot of food producers will be very happy with this", "This is going to be the hit of the year".

Those were just a few. That promises something!

The presentations by Huub Sleegers, Marlou van Jaarsveld, Creative director & Connector of Visual Workplace and John Wallbrink, Director Wallbrink Crossmedia ensured a varied program.

A program that officially ended at 19.00 hours. However, it was so enjoyable and well catered for and people just couldn't stop talking during the drinks that the last one only went home at 21.30.

We thank Huub and his team for the welcome and the passionate tour and invite food producers to make an appointment in the Sleegers Experience Center.

Who knows, you might also get a Sneak Preview and not have to wait until 2022!

Because if you want to buy a new machine, you would of course like to test it first. With your own product of course, otherwise it doesn't count. That seems difficult. Because nowhere are the conditions exactly like in your factory. Nowhere? Yes, there is: with the Sleegers Experience Center the Netherlands does have a real-life test location.

All attention for the customer

In the Experience Center, the complete production line is set up, from start to finish, from cutting to packaging. "We involve the companies that supply the modules for packaging and labeling in the sales and development process, for example. How? By having their machines come to Nieuwkuijk. Which specialist companies we work with is determined by the customer. We are independent in this. Some people want brand A, others want brand B. It does lead to interesting combinations! Right from the sales phase we work in a team, which makes communication run smoothly," says Huub Sleegers.